Fella Ft. Fred Perry SOHO Shoot!

February 12, 2023 Peter Sladen

We packed up our gear and headed to Soho for the last hurrah of the 2022 summer heat wave. Fella hair had partnered with Fred Perry for a collab event at their newest Fella shop in Carnaby. Five models (from Meance Modelling Agency) were kitted out in Fred Perry, fresh cuts from Fella Hair, and a big party afterward for us to document.

In the shoot, we wanted to pay homage to the history of Carnaby and the mod subculture that surrounds it and the Fred Perry brand. We did a lot of research beforehand and created some moodboards for inspiration which we shared with Bobby, the manager of Fella, to find the balance between the subculture's iconic look but with a modern twist.

We took a range of shots with the models and mixed things up by using 35 mm film for the party and some "in your face" flash photography to capture the feel of the event.

Rather than just talk about it, we decided to capture the day in a behind-the-scenes video below!

We took loads of epic shots on the day you can find a taster from the shoot below:

After the shoot the party was in full swing and ready for us to capture on beatufiul 35mm film. A big shout out to Whiteclaw drinks who sponsored the party and kept the drinks fridge fully stocked!

Credits:

Hair Stylists: Tommy Winding, Alex Wakefield, Nicky, Michael Wright, Hollie Ratcliff, Sam Gill & Robert Gordon.

Models: Rorey Brogan, Sarah Louise, Rosie Rack, Raffaele Ardimento

Modelling Agency: Menace Models

Party Sponsor: Whiteclaw Drinks

DJ: Trifle & Kink

Photo feature in Modern Barber Magazine: Fella Hair Ft. Copperfield clothing

May 24, 2021 Peter Sladen

It was one of the last glorious days of summer. The shoot was an epic collaboration between our friends at Fella Hair and the amazing Canterbury based clothing shop Copperfield. The theme of the shoot was inspired by the 1990s skate scene.

We met up over in the lovely seaside town of Folkestone, home of Fella’s 2nd barbershop. The town has a strong creative community and a tonne of cool shooting locations. Barber’s; Alex, Tommy, Jayson & Hollie had sorted out our models with some great cuts and we were joined by Pete from Copperfield clothing for the shoot. Copeperfield provided us with a great range of clothing from Carhartt, Needles, Danner boot, pop trading and the list goes on.

The images went on to be published in an advert in Kent’s very own ‘Cene' magazine and had a full feature in the collections section of Modern Barber magazine!

The pictures are also featured on the brand spanking new Fella website on their Lookbook section. You can check the full shoot out here.

Anyway, that’s enough talking from us here is a little animation all about the shoot, enjoy!

A huge thanks to everyone who was involved:

Hair colouring and styling:

Clothes styling

Peter - Copperfield’s clothing

Models

Charlie Gordan
Soren Paillou
Sam Gill

Featured links

Behind The Shots: Fella and the All Star Challenge 2020

April 5, 2020 Peter Sladen

We couldn’t believe a year had passed already. We packed up all our gear into the car and began our evening drive over to Folkestone.

It was our shoot day for the All Star competition; an annual hairstyling and portraiture competition hosted by men’s hair and skin care brand American Crew. The founder of American Crew, David Raccuglia, is not just a talented barber, he is also a highly skilled, self-taught photographer with a love for classic black and white images; reminiscent of classic 1940-60 Hollywood portraiture. From this combination of photography and mens hair styling skills, American Crew was born and a competition celebrating both of these passions was created.

Last year we came very close to reaching the finals, with our photographs of model Soren Paillou and our good friends at Fella Hair were eager to enter again. This time they had organised two models each with distinctive looks, styled by barbers Alex Wakefield and Jayson Black.

Last years images which made it to the top 20.

The Models and the looks

This year, both barbers had come up with a back story and personality for their look. Jayson styled model George Blake into a Harley Davidson-riding rocker with a glorious beard and a love for rock bars and neat bourbon. Alex had gone for a Mod culture inspired look, a sharp looking young man with a chip on his shoulder portrayed by fashion model Soren Palliou.

The Final images

Here they are! Our final front and side profile shots for the competition:

Soren rocking the Mod look with some amazing textured hair as styled by Alex

George with his glorious beard and hair styled by Jayson

Closing thoughts

Unfortunately our images didn’t make it to the finals this year, but they were spotted on the judging table in one of the videos American Crew streamed and we received some encouraging comments:

We were really happy with our shots and were blown away by the efforts made by the barbers and models. A huge thank you to Alex, Jayson, Bobby, George and Soren. We already can’t wait for next year!

Behind The Scenes

Our basic lighting setup for the shoot was a large octabox as the key light, a small softbox as the hair and rim light positioned behind and a lot of reflected and bounced light was played around with to get the look just right.

Our basic lighting setup

Editing

We were shooting tethered to keep an eye on the images as we went and everyone was pretty chuffed with the shots straight out the camera. After we got home we cracked on with some high end editing. Our workflow was firstly to get the image looking right in Lightroom by adjusting the tones, clarity, highlights and contrast to give them a bit of punch. Then we took them over to photoshop for our high-end final touches. The 3 stages of the images are shown below: