We packed up our gear and headed to Soho for the last hurrah of the 2022 summer heat wave. Fella hair had partnered with Fred Perry for a collab event at their newest Fella shop in Carnaby. Five models (from Meance Modelling Agency) were kitted out in Fred Perry, fresh cuts from Fella Hair, and a big party afterward for us to document.

In the shoot, we wanted to pay homage to the history of Carnaby and the mod subculture that surrounds it and the Fred Perry brand. We did a lot of research beforehand and created some moodboards for inspiration which we shared with Bobby, the manager of Fella, to find the balance between the subculture's iconic look but with a modern twist.

We took a range of shots with the models and mixed things up by using 35 mm film for the party and some "in your face" flash photography to capture the feel of the event.

Rather than just talk about it, we decided to capture the day in a behind-the-scenes video below!

We took loads of epic shots on the day you can find a taster from the shoot below:

After the shoot the party was in full swing and ready for us to capture on beatufiul 35mm film. A big shout out to Whiteclaw drinks who sponsored the party and kept the drinks fridge fully stocked!