Fella Ft. Fred Perry SOHO Shoot!

We packed up our gear and headed to Soho for the last hurrah of the 2022 summer heat wave. Fella hair had partnered with Fred Perry for a collab event at their newest Fella shop in Carnaby. Five models (from Meance Modelling Agency) were kitted out in Fred Perry, fresh cuts from Fella Hair, and a big party afterward for us to document.

In the shoot, we wanted to pay homage to the history of Carnaby and the mod subculture that surrounds it and the Fred Perry brand. We did a lot of research beforehand and created some moodboards for inspiration which we shared with Bobby, the manager of Fella, to find the balance between the subculture's iconic look but with a modern twist.

We took a range of shots with the models and mixed things up by using 35 mm film for the party and some "in your face" flash photography to capture the feel of the event.

Rather than just talk about it, we decided to capture the day in a behind-the-scenes video below!

We took loads of epic shots on the day you can find a taster from the shoot below:

After the shoot the party was in full swing and ready for us to capture on beatufiul 35mm film. A big shout out to Whiteclaw drinks who sponsored the party and kept the drinks fridge fully stocked!

Credits:

Hair Stylists: Tommy Winding, Alex Wakefield, Nicky, Michael Wright, Hollie Ratcliff, Sam Gill & Robert Gordon.

Models: Rorey Brogan, Sarah Louise, Rosie Rack, Raffaele Ardimento

Modelling Agency: Menace Models

Party Sponsor: Whiteclaw Drinks

DJ: Trifle & Kink

THROUGH MY LENS: MIT MILCH MAY 2021

Through my lens - As well as taking photos, one of our photographers, Kamila, is a coffee aficionado. Previously working as a barista she now loves to share her new and exciting coffee discoveries from all over the world, and captures them in stunning 35mm film. Coffee also plays a huge role in Block Art Media, we all met in a coffee shop and all love good coffee. This series marries Kamila’s love of both coffee and photography and we hope that you enjoy discovering these hidden gem coffee spots.

Read more

Photo feature in Modern Barber Magazine: Fella Hair Ft. Copperfield clothing

It was one of the last glorious days of summer. The shoot was an epic collaboration between our friends at Fella Hair and the amazing Canterbury based clothing shop Copperfield. The theme of the shoot was inspired by the 1990s skate scene. 

We met up over in the lovely seaside town of Folkestone, home of Fella’s 2nd barbershop. The town has a strong creative community and a tonne of cool shooting locations. Barber’s; Alex, Tommy, Jayson & Hollie had sorted out our models with some great cuts and we were joined by Pete from Copperfield clothing for the shoot. Copeperfield provided us with a great range of clothing from Carhartt, Needles, Danner boot, pop trading and the list goes on.

The images went on to be published in an advert in Kent’s very own ‘Cene' magazine and had a full feature in the collections section of Modern Barber magazine!

The pictures are also featured on the brand spanking new Fella website on their Lookbook section. You can check the full shoot out here.

Anyway, that’s enough talking from us here is a little animation all about the shoot, enjoy!

A huge thanks to everyone who was involved: 

Hair colouring and styling:

Clothes styling

Models

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