We're excited to share some behind the scenes of a music video we made last year for an Artist called “Emeli” and her song, "Real"!
Zack Morris, the director of the video, came to us with a vision to capture the multifaceted nature of "reality" through captivating visuals in a classic hip-hop-style video format. Our own team along with many extremely talented individuals (listed at the end of the blog!), worked closely with Emeli and Zack to translate this vision to life.
From Pre-production to Screen
Before the shoot day, there were many hours of brainstorming, shot planning refinement, and creative discussions. Director Zack shared his treatment and vision for the shoot, and the team bounced ideas back and forth on how to achieve specific shots and implement creative camera angles. The shoot would take place in one studio and have a car as one of its main focal points. The importance of creative lighting and shot variety were paramount to transport us through these various stages of “reality” Zack wanted to capture. All this pre-production planning ensured a smooth shoot day and helped us achieve Zack's vision.
Pre-Visualisation:
During pre-prodiction our team helped create some pre-visualisation of the opening car shot to help get the shoot off to a good start.
A visualisation of the opening shot created by Block Art during pre-production.
How the shot looked on the day!
The Shoot
As the shoot day arrived, our talented team, led by Director of Photography Peter Marsh, seamlessly collaborated with Zack Morris and the lighting crew to bring Emeli and Zack's vision to life. The day began with a challenging dolly track shot – a complex car shot through the window (remember the one from pre-production?). It required meticulous lighting adjustments by Stevie, Ramil, and Pierce, along with precise track laying by Drew and Tom. While this initial shot took time to perfect, it set the stage for a smooth flow through the rest of the storyboard. Shoutout to our awesome camera assistants, Kamila Lobuzinska and Tom Webster.
A vibrant reality
Zack envisioned a segment that bursts with vibrancy, overflowing with colours that pop and dazzle the senses. Our lighting maestros, Pierece, Ramil, and Stevie, worked their magic, programming an array of glowing, vibrant hues from a DMX controller that set the screen ablaze.
This particular part of the shoot wasn't just about sticking to the script; it was a an opportunity for experimentation and creativity with camera angles and zooms and for Emeli to be a bit more expressive. Unlike the more structured static or dolly shots, this segment allowed for a freer approach, inviting spontaneity and fun into every frame along with a kaleidoscope of colours.
Overhead shot
In this scene, Emeli was singing from the newly decorated car, courtesy of the talented art department. During pre-production, we delved deep into discussions on how to bring Zack's envisioned overhead shot to life. It was a challenge that required a lot of planning, strategic rigging, and precise positioning of the camera on the day. Yet, with dedication and ingenuity, the team pulled it off seamlessly.
Dive into the "Real" Experience
Head over to REAL- EMELI to experience the music video, and see the creative vision come to life.
A Big Thank You
We want to express our sincere gratitude to Emeli, Zack and the entire team for their incredible talent, dedication, and collaborative spirit. It was an absolute pleasure working on this project, and we can't wait to see what exciting collaborations the future holds!
A Glimpse Behind the Scenes on 35mm Film
Kamila Lobuzinska, our talented photographer, documented the shoot on beautiful 35mm film, as showcased throughout this blog. The film's unique aesthetic perfectly captured the creative energy and collaborative spirit of the day.
Looking to achieve a similar timeless look for your next shoot? We specialise in 35mm photography – GET IN TOUCH with a description of your project and for a free consultation!
Full Credits
Directed By: @_zack_morris
Starring/Artist: @emeli_officiall
1st Assistant Director: @mohammed_mansaray
Producer: @d.m_truth
Movement Director: @zinziletshuma_
Music Production: @claydanmusic
Director of Photography/ Editor: @petermarshfilms
Camera Assistants: @kamila.lobuzinska, Tom Webster
BTS Photographer: @jamesday
Lighting Director/ Colourist: @petersladendop
Gaffer: Stevie Sheriff
Best Boy (Lighting): Ramil Sheriff
Dimmer Operator: @piercemcfarlanelighting
Designer: @_gabbia
Set Dresser: Jac Cullen
Wardrobe Stylist: @lisajune.styles
Makeup Team: @_gabbia, @stef_ten
Nail Technician: @sicasnailbar
Craft Services: @louisaidam_
Runner: @callum_bedford_
Picture Car Supplier: @sam_shirmer
At Block Art Media, we're a team fueled by a passion for creating captivating visuals. We specialise in crafting photo and video experiences that bring your vision to life, using a blend of traditional and modern techniques. Whether you're in Kent, Canterbury, or London or even further afield we'd love to chat about your next project.
